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Emotion by Design
14,49 €
Najniža cijena u zadnjih 30 dana 11,59 €
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How did Nike go from being a small sneaker brand to the world`s most revered company? Why do its campaigns - from `Just do it` to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
Kategorija
Autor knjige
Format knjige
127 X 198 mm
Godina izdanja knjige
2023
Broj stranica
304
Nakladnik
Uvez
Meki
Jezik izdanja
Engleski
Barkod
9781847943569
ISBN
9781847943569
SKU
FX9781847943569
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